Safety Rocks announces new partnership with BTCC racer James Dorlin
Safety Rocks is proud to announce a new partnership with British Touring Car Championship driver James Dorlin, marking an exciting step into Britain’s premier motorsport category for the innovative health and safety specialist.
The collaboration began in spectacular style at Brands Hatch, where James started from pole position, fought wheel-to-wheel in the battle for the lead and delivered a live two-minute interview on ITV4 - all with the Safety Rocks logo displayed vividly on his crash helmet.
For Safety Rocks, the partnership reflects its commitment to performance under pressure, smart decision-making and creating safer environments in high-risk industries.
James’s precision, discipline and data-driven approach on track align closely with the company’s ethos of helping organisations understand, manage and reduce risk so they can operate with confidence.
Founder Carla Crocombe says the partnership feels like a natural fit.
“James embodies everything we value - focus, resilience and a commitment to continuous improvement.
“And talk about making an entrance!
“Seeing the Safety Rocks logo featuring prominently on ITV4 with James as he lined up on pole position at Brands - then watching him battle for the lead and go on to win the Jack Sears Trophy - was a proud moment for all the team.”
James echoes the synergy. “Safety Rocks is all about helping people perform at their best by managing risk the right way. That’s exactly what racing is about, too.
“I’m thrilled to represent Safety Rocks as we build this partnership.”
Safety Rocks and James - who races the #132 Hyundai i30N for the Restart Racing team - will next be in BTCC action at the Snetterton circuit in Norfolk on the weekend of 23-24 May.
Meanwhile, the company is also a key partner of the Wera Tools F4 British Championship that supports the BTCC.
As the season unfolds, Safety Rocks will use its respective collaborations with James and F4 to champion positive risk culture, promote STEM engagement and highlight the importance of safety leadership across motorsport and beyond.